Unbound Strategy is about helping organizations make a seamless, successful transition from print-based content delivery to digital education. It is about transforming ideas into strategies and moving from strategy to successful execution.

Joann Spyker brings her deep history in content distribution, both print and digital, and her passion for creating strong, long-lasting profitable relationships to companies looking to expand their market share and accelerate their growth.

Joann has held senior positions in both traditional and evolutionary businesses serving Education. As Vice President of Sales and Higher Education for Ingram Book Group, she brought new programs to that market that expanded Ingram’s reach into college stores. As Vice President, Channel Development, for Copia Interactive, she was instrumental in developing Copia’s Higher Education strategy — identifying opportunities, matching needs to Copia’s capabilities and acquiring the content. And in the K-12 space, she connected a major AP (advanced placement) publisher with Copia, bringing over $3M in sales in the first selling season. Joann also consulted with a major medical book wholesaler as they developed their go-to-market strategy for a new digital platform.

Joann’s extensive experience in building and executing new business models, and a particular mastery in digital content, provides a focus to organizations engaged in this space. She has a detailed understanding of the variety of models and the major technology platforms being used to sell and deliver digital content. In addition, she has developed comprehensive relationships with the major content providers who are using those platforms to connect their content with students and faculty.

Joann’s passions and goal-driven business style blends with her personal life as well. She has run a number of marathons and half-marathons, and is a triathlete. She has had a life-long passion for music, and lives with her two biggest supporters, her labradoodle Ella and her husband, Gary.