Unbound Strategy is about connecting people, experience and ideas to stimulate and inspire the use of digital content.

Our primary role is to connect the distribution channel, platform providers and content owners to identify the best opportunities to drive sales.

• We look for synergies that will maximize these relationships, and that will continue to drive the course materials business through college stores.
• We help match campus and faculty needs with the best distribution channel and platform.
• Our goal in every consulting engagement is to improve sell-through and to set and achieve financial performance objectives.

Creating winning strategies to:

• Help college stores to develop and communicate their digital strategy to their institutions and the market.
• Work with publishers and stores to build best-practices, and effective business models to reach the maximum number of students, driving sales and increasing the adoption of digital content.
• Broaden the penetration of platform providers through connections with publishers, integration with systems providers and establishing institutional-sales models.

Creating business models:

• To offer the right combination of price, margins and content to accelerate growth in the penetration of digital content for all of the players.

Creating awareness, enthusiasm and action plans:

• To increase the visibility and value perception of digital content in the channel.

Delivering is helping co-ordinate the execution of strategies. We help industry players run pilot projects to prove new business models and more broadly launch their initiatives:

• Matching campus needs to the best distribution channel and best platform.
• Helping to secure required content.
• Facilitate connections with LMS and industry systems providers.
• Identify and use best practices.